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2. Pricing strategies - Wikipedia

   en.wikipedia.org/wiki/Pricing_strategies

   Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

3. Good–better–best - Wikipedia

   en.wikipedia.org/wiki/Good–better–best

   Good–better–best pricing takes advantage of consumers' anchoring bias; for example, when Williams-Sonoma sold a bread machine for $279, then introduced a premium bread machine for $429, the premium machine did not sell well, but the original model's sales almost doubled, because customers reasoned that the $279 model was a better value. [3]

4. Pay what you want - Wikipedia

   en.wikipedia.org/wiki/Pay_what_you_want

   Pay what you want (or PWYW, also referred to as value-for-value model [1] [2]) is a pricing strategy where buyers pay their desired amount for a given commodity. This amount can sometimes include zero.

5. Go-to-market strategy - Wikipedia

   en.wikipedia.org/wiki/Go-to-market_strategy

   Processes of a go-to-market strategy. In the earliest stages of developing a go-to-market strategy for a new product or service, the company has to initially define the target market. The company then must determine whether they already have prospective customers within their customer base but who are using different services. [1]

6. Freemium - Wikipedia

   en.wikipedia.org/wiki/Freemium

   In the freemium business model, business tiers start with a "free" tier. Freemium, a portmanteau of the words "free" and "premium", is a pricing strategy by which a basic product or service is provided free of charge, but money (a premium) is charged for additional features, services, or virtual (online) or physical (offline) goods that expand the functionality of the free version of the software.

7. Value-based pricing - Wikipedia

   en.wikipedia.org/wiki/Value-based_pricing

   Pricing confidence is an essential organizational characteristic which allows teams to sell the product confidently and believe in the price-worthy value of the product (Liozu et al., 2011). [19] Therefore, it is important that companies build up pricing confidence in a team, showing the team a better insight, creating more value from the product.