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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism. [ 1][ 2] The Swiss style is associated with the ...
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.
Corporate Memphis (alternative names: Alegria art, big tech art, flat art, corporate artstyle[ 1], or, derisively, globohomo (global homogenization) [ 1][ 2][ 3]) is an art style named after the Memphis Group that features flat areas of color and geometric elements. Widely associated with Big Tech illustrations in the late 2010s [ 4] and early ...
Throughout his career, Kidd has been a graphic designer, book designer, editor, author, lecturer and musician. According to Graphic Design: American Two, he has been credited with “helping to spawn a revolution in the art of America book packaging in the last ten years.” [3] One of the most consistent characteristics of Kidd's style is the fact that his book covers don't carry one ...
Visual arts. Minimalism in visual art, sometimes called "minimal art", "literalist art" [ 6] and "ABC Art", [ 7] refers to a specific movement of artists that emerged in New York in the early 1960s in response to abstract expressionism. [ 8] Examples of artists working in painting that are associated with Minimalism include Nassos Daphnis ...
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