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Product differentiation. In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from competitors ' products as well as from a firm's other products.
The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). [ 1] The study of this advantage has attracted profound research interest due to ...
Website. www.indofood.com. PT Indofood Sukses Makmur Tbk, doing business as Indofood, is a major Indonesian company involved in the food industry. The company's headquarters are located in South Jakarta, Jakarta. It is known for its brand of instant noodles named Indomie. [ 1][ 2]
Diversification (marketing strategy) Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1] Products.
Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
v. t. e. Data and information visualization ( data viz/vis or info viz/vis) [ 2] is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount [ 3] of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items.
Supply chain diversification, within the context of manufacturing businesses, refers to the strategic approach of expanding sourcing options and optimizing procurement timing to facilitate the efficient flow of products into the market. It encompasses the breadth and adaptability of suppliers available for a particular product or component.
Management information system. A management information system (MIS) is an information system [ 1] used for decision-making, and for the coordination, control, analysis, and visualization of information in an organization. The study of the management information systems involves people, processes and technology in an organizational context.