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The agency's ads for Perdue Farms ("It takes a tough man to make a tender chicken") made Frank Perdue a household name and were named in the top 100 ad campaigns by Advertising Age. Their ads for Volvo were named one of the top 100 campaigns of the 20th century by Advertising Age. Other campaigns were for Maxell Tape, Pioneer Electronics, and ...
Schmetterer has managed the strategy and advertising for clients including Volvo cars in North America as well as globally, [20] Pioneer Electronics, Maxell Tape, MCI, Dannon Yogurt and Intel. [21] His advertising campaigns for Volvo also made the Advertising Age top 100 campaigns of the 20th Century list, coming in at number 90. [8]
The slogan became so popular that Woodbury used it until the 1940s. Albert Lasker said the ad's use of sex appeal made it one of three great landmarks in advertising history. It was ranked 31st on Advertising Age's list of the top 100 campaigns of the 20th century. [52]
In the case of Advertising Age, they ranked In Soviet Georgia in the Top 50 of the best TV commercials of all time [2] and #89 on the list of the 100 Greatest Advertising Campaigns. [8] Marketing analysts for The Wise Marketer noted that after the In Soviet Georgia ads, the Dannon company reversed a loss trend and started making profits in 1975 ...
The Volkswagen series of advertisements (which included the 1959 "Think Small" ad) were voted the No. 1 campaign of all time in Advertising Age ' s 1999 The Century of Advertising. [ 4 ] Following the success of "Think Small", the advertisement titled "Lemon" left a lasting legacy in America—use of the word "Lemon" to describe poor quality ...
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The campaign has been the subject of a number of books, with serious scholarly analysis of the campaign's key success factors, including: Think Small: The Story of those Volkswagen Ads by Frank Rowsome (1970); [8] Think Small: The Story of the World's Greatest Ad (2011) by Dominik Imseng; [9] and Thinking Small: The Long, Strange Trip of the ...