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A functional beverage is a conventional liquid food marketed to highlight specific product ingredients or supposed health effects. [1] [2] Beverages marketed as "functional" include dairy drinks, sports and performance drinks, energy drinks, ready-to-drink teas, kombucha, "smart" drinks, fortified fruit drinks, plant milks, and enhanced water.
U.S. sales of prebiotic and probiotic drinks more than tripled last year, while sales in the more mature kombucha category rose just 8%, according to data compiled by consulting firm AlixPartners.
Energy drinks have the effects caffeine and sugar provide, but there is little or no evidence that the wide variety of other ingredients have any effect. [3] Most of the effects of energy drinks on cognitive performance, such as increased attention and reaction speed, are primarily due to the presence of caffeine. [4]
This article was reviewed by Craig Primack, MD, FACP, FAAP, FOMA. Ah, New Year’s Day. You can set goals at any time of year, of course, but the new year provides that extra rush of motivation.
Within the functional drinks category, sports and energy drinks account for the largest volume growth. [20] These drinks have experienced exponential growth of more than 240% in the United States of America and around the world from the years 2004 to 2009. [20] There have been a variety of different types of drinks introduced to the market over ...
Between dinner parties, cookie exchanges and festive cocktails, most people report eating and drinking more than usual during the holidays, gaining on average 1 to 2 pounds of body weight. Now ...
She adds that people seem to be willing to splurge, citing Del Monte's limited edition Rubyglow pineapple, “flawless” Shine Muscat Grapes for over $50 via Melissa’s Produce, and Crown Melons ...
The drink was concocted as a mix of fulvic acid with spring water to be taken as a health supplement. [5] It was brought to the mainstream market in 2011 after the formation of the company Blk. [ 6 ] The company grew through viral marketing by product placement on The Real Housewives , [ 7 ] and later using influencers to sell the product on ...