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In October 1999, motorcycle insurance broker Devitt Insurance was acquired. The company also launched its first e commerce facility, enabling online car and home insurance quotes. In 2000, it acquired the Churchill.com domain name for online activity, and acquired NIG in February 2000, after announcing their intentions to acquire it in December ...
The group owns a number of general insurance brands operating within the United Kingdom, including Direct Line, Direct Line for Business, Churchill, Privilege, Darwin and Green Flag. Direct Line is a company that specialises in selling insurance and other financial services, sold directly to consumers by telephone and the internet.
Devitt Insurance Services is a British privately owned insurance broker based in Romford, England founded in 1936. As of 2024 [update] , Devitt had circa 130,000 customers, [ citation needed ] and employed around 130 staff.
In August 1995 Churchill launched its first website and a credit card. It also became the first UK insurer to offer motor insurance estimates via interactive media kiosks. In the same year, Churchill set up the Accident Repair Centre. [4]
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Together with Peter Wood, he founded Direct Line in 1985, the first telephone-only insurance company in the UK. [2] Four years later, Long broke away to form Churchill , a company he would manage himself until its purchase by the Royal Bank of Scotland in 2003, [ 3 ] a deal that is said to have earned Long £50 million. [ 2 ]
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Swinton Insurance was the first insurance broker to advertise on UK television in the 1960s. [28] In the 1980s, Swinton ran television commercials featuring a 'Man with Big Glasses'. [29] In the 1990s, Swinton Insurance ran a television commercial campaign featuring characters from the television programme Thunderbirds. [30] [31]
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