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The Internet has become a major lead generation method for real estate marketing, eclipsing local newspapers and all other sources as the consumer's most preferred method to learn about homes for sale. When the National Homebuying Survey was conducted in 1981, the most important rated information source in the home search, after agents, was ...
In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.
Generating a lead, or lead generation can relate to myriad marketing technologies and methodologies. Regardless of how it is achieved, however, from an architectural perspective lead generation is simply the ability to attract the interest of a consumer and capture enough data to validate and prioritize their interest, then contact them.
According to an annual report from the National Association of Realtors (NAR), first-time home buyers were responsible for 32% of all home purchases in 2023, up from 26% the prior year. However,...
You're ready to buy your first home, but competition is intense. Despite high interest rates, it's still a sellers' market in many parts of the country. A lack of inventory is a major reason for ...
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