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The roots of marketing attribution can be traced to the psychological theory of attribution. [2] [3] By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email ...
In investment banking, PnL explained (also called P&L explain, P&L attribution or profit and loss explained) is an income statement with commentary that attributes or explains the daily fluctuation in the value of a portfolio of trades to the root causes of the changes.
To perform attribution on a portfolio, one must also run attribution on its associated benchmark, and this frequently presents substantial difficulties. To provide attribution information at the same level of detail for a benchmark, one needs extensive, detailed weights and returns, and these are often hard to find.
Attribution (journalism), the identification of the source of reported information; Attribution (law), legal doctrines by which liability is extended to a defendant who did not actually commit the criminal act; Attribution (marketing), concept in marketing of assigning a value to a marketing activity based on desired outcome
The marketing plan also helps layout the necessary budget and resources needed to achieve the goals stated in the marketing plan. It is able to show what the company is intended to accomplish within the budget and also makes it possible for company executives to assess potential return on the investment of marketing dollars.
Ambler, Tim., Marketing and the Bottom Line (2004) FT Press. ISBN 0-273-66194-9; Aspatore Books Staff, Improving Marketing ROI: Leading CMOs on Adding Value, Calculating Return on Investments, and Creating a Financial Impact (2006) Aspatore Books. ISBN 1-59622-434-7; Lilien, Gary L., Rangaswamy, Arvind, Marketing Engineering (2004) Trafford ...
Performance attribution, or investment performance attribution is a set of techniques that performance analysts use to explain why a portfolio's performance differed from the benchmark. This difference between the portfolio return and the benchmark return is known as the active return .
Market development funds or MDF are used in an indirect sales channel where funds are made available by a manufacturer or brand to help affiliates, channel partners, resellers, VARs, or distributors, etc. sell its products and create local awareness about the national brand.