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Ivory (French: Savon d'Ivoire) is an American flagship personal care brand created by the Procter & Gamble Company (P&G), including varieties of white and mildly scented bar soap that became famous for its claim of purity and for floating on water. Over the years, the brand has been extended to other varieties and products.
The Liberty ship Rebecca Lukens was converted into a floating machine shop, repair, and maintenance depot and rechristened as the Maj Gen Herbert A Dargue. Operation Ivory Soap was a classified United States military project to provide forward theatre support for aircraft repair and maintenance during World War II in the Pacific Theatre of Operations.
Staying in the city, his father established a nursery and Gamble apprenticed as a soap maker. Cincinnati then was a major pig-butchering center and produced large amount of pig fat used for making candles and soap. [5] He attended Kenyon College, graduated in 1824, and manufactured soap on his own in 1828.
Fresco bar soap; Ivory bar [10] Native deodorants, shampoos, body wash, skin care and hair care products [11] Old Spice deodorants, anti perspirants, body wash, bar soap, aftershave, skin care and hair care products; Secret antiperspirants and deodorants; Olay body washes, beauty bar soap, lotions, face creams.
Swan was advertised as a hand soap used in the kitchen or the bathroom to bathe the baby. A typical advertisement boasted that it was "the white floating soap that's purer than the finest castiles". Swan's print ads were colorful works of art that often featured children, babies, soapsuds, and, of course, a swan. Some people displayed the Swan ...
The company began to manufacture Ivory soap and profits grew to enormous proportions. His son William Alexander Procter and grandson William Cooper Procter were company presidents. [6] Procter is buried in Spring Grove Cemetery, [7] as is his business partner, James Gamble.
A bar of carbolic soap A puck of shaving soap in a ceramic bowl In chemistry , a soap is a salt of a fatty acid . [ 2 ] Household uses for soaps include washing , bathing , and other types of housekeeping , where soaps act as surfactants , emulsifying oils to enable them to be carried away by water.
Bernays worked with Procter & Gamble for Ivory-brand bar soap. The campaign successfully convinced people that Ivory soap was medically superior to other soaps. He also promoted soap through sculpting contests and floating contests because the soap floated better than its competitors'.
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