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The music video was released in conjunction with the song on January 24, 2024, and was directed by Um Tae-hwa. [3] It stars IU and BTS member V as a married couple in a post-apocalyptic world, [4] trying to survive as they recall memories from happier times. [3]
South Korean musician IU has released more than 40 music videos since her debut in 2008, creating works for songs she has released as singles, as well as songs from her albums. In addition to her music videos, she has released 14 special clips made of live performances of the songs.
The lead single "Love Wins All" was issued on January 24, 2024, along with its music video. [5]IU officially announced the EP on January 29, 2024, posting a 21-second teaser clip containing close-ups of the singer "accompanied by sombre music", [6] showing her with bleached blonde hair and wearing a red outfit. [5]
A teaser for the music video of "Shopper" was released on February 13, 2024. [5] It features appearances from Korean-Australian musician DPR Ian , who also directed the video. The visual opens with narration from DPR Ian, who explains the presence of an "extraordinary" shop that sells items that contain magic powers.
Seven months later, V released his second solo and first all-English song, "Winter Bear", through SoundCloud, accompanied by a self-directed music video via BTS' YouTube channel on August 9. He co-produced the track with RM, Hiss Noise, and Adora , and photographed the cover artwork under his pseudonym Vante.
The song's accompanying music video premiered simultaneously with the release of the single. [20] Directed by Kim Woogie (GDW), its synopsis follows IU as the protagonist, "growing out of her youth". [21] The video opens with IU walking into a futuristic sci-fi room. [29] She activates a mysterious machine and lies on a stretcher.
Lee Ji-eun (Korean: 이지은; born May 16, 1993 [1]), also known by her stage name IU (아이유), is a South Korean singer-songwriter and actress.She signed with LOEN Entertainment (now Kakao Entertainment) in 2007 as a trainee and debuted as a singer at the age of fifteen with the EP Lost and Found (2008).
Tanu I. Raj of NME said the song is a depiction of "the kind of easy, mature love that is unaffected by the whimsies of the heart or life" and praised IU's lyricism. [7] She noted how the "lightness of being" becomes a "visual, sonic and lyrical theme" throughout the track and how the instrumental emphasizes the lyrics: while IU sings "feeling like floating up/Through the tense darkness/We won ...