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  2. ZoomInfo - Wikipedia

    en.wikipedia.org/wiki/ZoomInfo

    ZoomInfo Technologies Inc., is a software and data company which provides data for companies and business individuals. [2] [3] [4] Their main product is a commercial search-engine, specialized in contact and business information.

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    For the best level of CRM operation in a B2B environment, the software must be personalized and delivered at individual levels. [52] The main differences between business-to-consumer (B2C) and business-to-business CRM systems concern aspects like sizing of contact databases and length of relationships. [53]

  4. Database marketing - Wikipedia

    en.wikipedia.org/wiki/Database_marketing

    "Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...

  5. D&B Hoovers - Wikipedia

    en.wikipedia.org/wiki/D&B_Hoovers

    The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers. [ 9 ] Besides publishing information through the D&B Hoovers product, information is also distributed via data feeds and third-party licensing agreements.

  6. B2B Gateway - Wikipedia

    en.wikipedia.org/wiki/B2B_Gateway

    Business-to-Business (B2B) Gateways integrate data from back-end systems, enabling information exchange across trading partners. B2B Gateways also provide a centralized point for transformation of multiple data sources through interoperability standards such as XML (Extensible Markup Language), cXML (Commerce XML) and EDI ( Electronic data ...

  7. InsideView - Wikipedia

    en.wikipedia.org/wiki/InsideView

    InsideView's core product is a business-to-business (B2B) data and intelligence platform. It facilitates marketing, sales, and operations specialists target key accounts. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like Microsoft Dynamics 365 , NetSuite , Oracle CRM , Salesforce.com ...

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