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ZoomInfo Technologies Inc., is a software and data company which provides data for companies and business individuals. [2] [3] [4] Their main product is a commercial search-engine, specialized in contact and business information.
For the best level of CRM operation in a B2B environment, the software must be personalized and delivered at individual levels. [52] The main differences between business-to-consumer (B2C) and business-to-business CRM systems concern aspects like sizing of contact databases and length of relationships. [53]
"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
The database is used for lead generation, outreach, prepping for sales calls, researching companies, being alerted to changes in leadership, and acquiring new customers. [ 9 ] Besides publishing information through the D&B Hoovers product, information is also distributed via data feeds and third-party licensing agreements.
Business-to-Business (B2B) Gateways integrate data from back-end systems, enabling information exchange across trading partners. B2B Gateways also provide a centralized point for transformation of multiple data sources through interoperability standards such as XML (Extensible Markup Language), cXML (Commerce XML) and EDI ( Electronic data ...
InsideView's core product is a business-to-business (B2B) data and intelligence platform. It facilitates marketing, sales, and operations specialists target key accounts. InsideView products are available as stand-alone web applications as well as integrated with CRM systems like Microsoft Dynamics 365 , NetSuite , Oracle CRM , Salesforce.com ...
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