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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
Nike and Athena are both associated with victory, which has resulted in contestation over the origins of Nike. [14] According to a paper by Harrison (as cited in Sikes, 1895) Nike was once a facet of the Greek goddess Athena, who was composed of Boulaia (good council), Ergane (skilled handcraft), and Nike (victory).
Jeff Johnson, Nike's first employee, suggested calling the firm "Nike," named after the Greek winged goddess of victory, [16] and Blue Ribbon Sports was subsequently renamed Nike in 1971. [ 17 ] Nike's " swoosh " logo, now considered one of the most valuable logos in the world, was commissioned for $35 from graphic design student Carolyn ...
Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
1962 Phil Knight visits Onitsuka Tiger in Kobe, Japan, and pitches the idea of selling their shoes in the U.S. When asked the name of his company, Knight comes up with one on the spot: Blue Ribbon ...
Victoria (or Nike) on a fresco from Pompeii, Neronian era. In ancient Roman religion Victoria was the deified personification of victory. She first appeared during the first Punic War, seemingly as a Romanised re-naming of Nike, the goddess of victory associated with Rome's Greek allies in the Greek mainland and in Magna Graecia.
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