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But Heinerscheid’s immediate future at Bud Light has now been cut short. The executive became the first woman to lead Bud Light in the brand’s 40-year history and was recognized by Ad Age in ...
Amidst the ensuing controversy, critics blamed Bud Light's new vice president of marketing, Alissa Heinerscheid, as responsible for the brand's move. Heinerscheid, who became a vice president at the company in July 2022, stated that her goal was to evolve the Bud Light advertising to make it more inclusive, [ 20 ] and to move it away from its ...
Last quarter, its North America volumes dropped 17.1% year over year, largely due to a marketing campaign with transgender influencer Dylan Mulvaney that sparked a widespread boycott of Bud Light.
The Bud Light marketing VP who devised the much-criticized Dylan Mulvaney partnership is taking a leave of absence. Skip to main content. Sign in. Mail. 24/7 Help. For premium support please call ...
Anheuser-Busch InBev’s US Chief Marketing Officer is stepping down after the company reported a slump in Bud Light sales, as the ongoing backlash against the beer continues.
Anheuser-Busch InBev’s top marketing executive is speaking out following a monthslong boycott of Bud Light that has cost the brand its title as America’s top-selling beer.
Alissa Heinerscheid — Bud Light's vice president of marketing — left the company in late April amid the controversy. Over the last 12 weeks, Bud Light volumes have fallen a sharp 27.1%, per ...
Ahead of Memorial Day, it offered big rebates on Bud Light as well. The marketing shake-up continued in July as the company said it would lay off 350 employees, or around 2% of its U.S. staff.