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No matter you choose to pay cost per click or cost per impressions/views "the cost of Facebook Marketplace ads and Sponsored Stories is set by your maximum bid and the competition for the same audiences". [21] The cost of clicks is usually $0.5–1.5 each.
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In 2007, Facebook introduced the Facebook Marketplace, allowing users to post classified ads within sale, housing, and jobs categories. [75] However, the feature never gained traction, and in 2009, control was transferred to Oodle, the platform powering the functionality. The feature was then eventually shut down in 2014. [75]
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In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead, usually charge on a cost per thousand impressions .
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Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, [ 1 ] although display advertising is more widespread. [ 2 ]