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WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
In 1906, W.K. Kellogg left the sanitarium to start his own company, then called the Battle Creek Tasted Corn Flake Company (later changed to the Kellogg Company). Despite established competition, Kellogg's company quickly became profitable. [3] In 1909, Kellogg moved into a house located at 2650 W. Van Buren Street.
First Battle Creek Toasted Corn Flake Co. corn flakes package (1906), later to become the Kellogg Food Company in 1908 In 1876, John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White), and his brother, W. K. Kellogg, worked as the bookkeeper.
The traditional cereal business, which boasts names such as Froot Loops and Corn Flakes, is called WK Kellogg Co — a nod to the company's founder William Keith Kellogg.
In 1906, Will founded the Battle Creek Toasted Corn Flake Company, which later became the Kellogg Company. In 1930, he established the W. K. Kellogg Foundation, ultimately donating $66 million to it. [4] His company was one of the first to put nutrition labels on foods. He also offered the first inside-the-box prize for children. [8]
In the screenplay written by Seinfeld, Spike Ferestein, Andy Robin and Barry Marder, the efforts of cereal giants Kellogg’s and Post to create a new breakfast pastry is portrayed as a mini ...
The cereal business would include Kellogg's, Frosted Flakes and Froot Loops, while the plant-based focused firm would be anchored by its MorningStar Farms brand. SUM OF PARTS
C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. [1] [2] Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet.