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Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. It has included on-demand delivery of content, online shopping, and viewer polls.
These services may include, for example, Live TV, Video On Demand (VOD) and Interactive TV (iTV). These services are delivered across an access agnostic, packet switched network that employs the IP protocol to transport the audio, video and control signals.
MHEG-5 is a licence-free and public standard for interactive TV middleware that is used both to send and receive interactive TV signals. It allows a wide range of TV-centric interactive services to be deployed.
The 2010 IPTV World Forum Awards recognized a hybrid solution as the best interactive TV service/application: the solution, developed by Advanced Digital Broadcast, was the first three-way hybrid platform that enables content delivered via satellite, terrestrial and Ethernet networks to be viewed on a television. [11]
The Open TV Core software technology contains a hardware abstraction layer (allowing the hardware to be independent), TV libraries (a selection of execution environments for the interactive applications), and support for Personal Video Recorders (PVRs), to create a DTT environment for the decoders (carried out by the STBs).
MSN TV (formerly WebTV) was a web access product consisting of a thin client device that used a television for display (instead of using a computer monitor), and the online service that supported it. The original WebTV device design and service were developed by WebTV Networks, Inc. , a company started in 1995.
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