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Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. It has included on-demand delivery of content, online shopping, and viewer polls.
These services may include, for example, Live TV, Video On Demand (VOD) and Interactive TV (iTV). These services are delivered across an access agnostic, packet switched network that employs the IP protocol to transport the audio, video and control signals.
MHEG-5 is a licence-free and public standard for interactive TV middleware that is used both to send and receive interactive TV signals. It allows a wide range of TV-centric interactive services to be deployed.
The 2010 IPTV World Forum Awards recognized a hybrid solution as the best interactive TV service/application: the solution, developed by Advanced Digital Broadcast, was the first three-way hybrid platform that enables content delivered via satellite, terrestrial and Ethernet networks to be viewed on a television. [11]
Demand for non-interactive electronic television program guides – television channels displaying listings for currently airing and upcoming programming – has been nearly eliminated by the widespread availability of interactive program guides for television; TV Guide Network, the largest of these services, eventually abandoned its original ...
MSN TV (formerly WebTV) was a web access product consisting of a thin client device that used a television for display (instead of using a computer monitor), and the online service that supported it. The original WebTV device design and service were developed by WebTV Networks, Inc. , a company started in 1995.
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