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Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. It has included on-demand delivery of content, online shopping, and viewer polls.
The Apple Interactive Television Box (AITB) was a television set-top box developed by Apple Computer (now Apple Inc.) in partnership with a number of global telecommunications firms, including British Telecom and Belgacom.
MHEG-5 is a licence-free and public standard for interactive TV middleware that is used both to send and receive interactive TV signals. It allows a wide range of TV-centric interactive services to be deployed.
These services may include, for example, Live TV, Video On Demand (VOD) and Interactive TV (iTV). These services are delivered across an access agnostic, packet switched network that employs the IP protocol to transport the audio, video and control signals.
The Open TV Core software technology contains a hardware abstraction layer (allowing the hardware to be independent), TV libraries (a selection of execution environments for the interactive applications), and support for Personal Video Recorders (PVRs), to create a DTT environment for the decoders (carried out by the STBs).
It is usually connected to the TV set or incorporated in the TV set. The main features of a DTV receiver may be classified as follows: decodes the incoming digital signal; verifies access rights and security levels; displays cinema quality pictures on the TV set; outputs digital surround sound; processes and renders Internet and interactive TV ...
A TV Key is a mechanism for any advertiser or content owner to link consumers to specific interactive television destinations, including enhanced TV applications, from media delivered over broadcast or broadband networks [1] [2] TV Keys can be embedded in any video stream [3] and can be used as an on-screen call to action.
It also provides access to Internet-based services including traditional broadcast TV channels, catch-up services, video-on-demand (VOD), electronic program guide, interactive advertising, personalisation, voting, games, social networking, and other multimedia applications. [13] Smart TV enables access to movies, shows, video games, apps and more.
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