Ads
related to: variety seeking behavior scale template powerpoint presentationaippt.com has been visited by 10K+ users in the past month
fotor.com has been visited by 10K+ users in the past month
Search results
Results from the WOW.Com Content Network
Simonson showed that when people have to make simultaneous choice (e.g. choose now which of six snacks to consume in the next three weeks), they tend to seek more variety (e.g., pick more kinds of snacks) than when they make sequential choices (e.g., choose once a week which of six snacks to consume that week for three weeks).
Variety seeking or variety-seeking buying behavior describes consumers' desire to search for alternative products even if they are satisfied with a current product.
The related variety seeking, or variety-seeking buying behavior, describes consumers' desire to search for alternative products even they are satisfied with a current product. For example, someone may drink tea with lunch one day but choose orange juice the next day specifically to get something different. [ 3 ]
Leigh McAlister is a professor of business marketing at The University of Texas at Austin and is an executive director of the Marketing Science Institute.She is known for her work on retailing, consumer behaviour and variety seeking buying behavior.
A study by Wirtz & Lee (2003), [21] found that a six-item 7-point semantic differential scale (for example, Oliver and Swan 1983), which is a six-item 7-point bipolar scale, consistently performed best across both hedonic and utilitarian services. It loaded most highly on satisfaction, had the highest item reliability, and had by far the lowest ...
Mayfield wasn’t bad last year. The Bucs have a ton of talent on offense and one of the league’s best offensive lines. A quick-release philosophy plays to Mayfield’s strengths, and they play ...
Ads
related to: variety seeking behavior scale template powerpoint presentationaippt.com has been visited by 10K+ users in the past month
fotor.com has been visited by 10K+ users in the past month