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Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.
Communication Theory is a quarterly peer-reviewed academic journal publishing research articles, theoretical essays, and reviews on topics of broad theoretical interest from across the range of communication studies. It was established in 1991 and the current editor-in-chief is Thomas Hanitzsch (University of Munich).
Dolf Zillmann began developing excitation-transfer theory in the late 1960s through the early 1970s and continued to refine it into the 21st century. [1] The theory itself is based largely on Clark Hull's notion of residual excitation (i.e., drive theory), Stanley Schachter's two factor theory of emotion, and the application of the three-factor theory of emotions.
DPSIR (drivers, pressures, state, impact, and response model of intervention) is a causal framework used to describe the interactions between society and the environment. [1] It seeks to analyze and assess environmental problems by bringing together various scientific disciplines, environmental managers, and stakeholders, and solve them by ...
Business communication emerged as a field of study in the late 20th century, due to the centrality of communication within business relationships. The scope of the field is difficult to define because of the various ways in which communication is used between employers, employees, consumers, and brands. [40]
Communication tends to be more successful if the source has a positive attitude toward themselves. The attitude of the source toward the receiver concerns whether the source likes or dislikes the receiver and includes aspects of their past relation. These attitudes are a central factor for the fidelity of communication.
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According to this approach, many factors affect each component of a persuasive communication. The credibility and attractiveness of the communicator (source), the quality and sincerity of the message (nature of the communication), and the attention, intelligence and age of the audience (nature of the audience) can influence an audience's ...