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The power of emotions to influence judgment, including political attitudes, has been recognized since classical antiquity. Aristotle, in his treatise Rhetoric, described emotional arousal as critical to persuasion, "The orator persuades by means of his hearers, when they are roused to emotion by his speech; for the judgments we deliver are not the same when we are influenced by joy or sorrow ...
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Moon Unit Zappa remembers the moment she became the voice of a generation. It was a school night in 1982 when musician Frank Zappa jostled his 13-year-old daughter awake.
Emotive arguments and loaded language are particularly persuasive because they exploit the human weakness for acting immediately based upon an emotional response, without such further considered judgement. Due to such potential for emotional complication, it is generally advisable to avoid loaded language in argument or speech when fairness and ...
Emotional reasoning is a cognitive process by which an individual concludes that their emotional reaction proves something is true, despite contrary empirical evidence. Emotional reasoning creates an 'emotional truth', which may be in direct conflict with the inverse 'perceptional truth'. [ 1 ]
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An appeal to pity (also called argumentum ad misericordiam, the sob story, or the Galileo argument) [1] [2] is a fallacy in which someone tries to win support for an argument or idea by exploiting one's opponent's feelings of pity or guilt.