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Pathos (plural: pathea) is an appeal to the audience's emotions. [6]: 42 The terms sympathy, pathetic, and empathy are derived from it. It can be in the form of metaphor, simile, a passionate delivery, or even a simple claim that a matter is unjust. Pathos can be particularly powerful if used well, but most speeches do not solely rely on pathos.
The Potter Box is a model for making ethical decisions, developed by Ralph B. Potter, Jr., professor of social ethics emeritus at Harvard Divinity School. [1] It is commonly used by communication ethics scholars.
Guilt is the emotion that is experienced when an individual violates an internalized moral, ethical or religious belief. Guilt's effect on persuasion has been studied only cursorily. Not unlike fear appeals, the literature suggests that guilt can enhance attainment of persuasive goals if evoked to a moderate degree. [31]
The book synthesized emotions and neurology and introduced the concept that action is a result of impression. Hartley determined that emotions drive people to react to appeals based on circumstance but also passions made up of cognitive impulses. [19] Campbell argues that belief and persuasion depend heavily on the force of an emotional appeal ...
[1]: I.1.1 According to Aristotle, logic is concerned with reasoning to reach scientific certainty, while dialectic and rhetoric are concerned with probability and, thus, are the branches of philosophy that are best suited to human affairs. Dialectic is a tool for philosophical debate; it is a means for skilled audiences to test probable ...
Ethical persuasion concerns the moral principles associated with a speaker's use of persuasion to influence an audience's beliefs, attitudes, intentions, motivations, or behaviors. An ethical speaker may endeavor to: Explore the audience's viewpoint, Explain the speaker's viewpoint, and; Create resolutions. [1]
Emotivism is a meta-ethical view that claims that ethical sentences do not express propositions but emotional attitudes. [1] [2] [3] Hence, it is colloquially known as the hurrah/boo theory. [4]
Formal ethics is a formal logical system for describing and evaluating the "form" as opposed to the "content" of ethical principles. Formal ethics was introduced by Harry J. Gensler, in part in his 1990 logic textbook Symbolic Logic: Classical and Advanced Systems, [1] but was more fully developed and justified in his 1996 book Formal Ethics.