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  2. Lead management - Wikipedia

    en.wikipedia.org/wiki/Lead_management

    Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.

  3. Customer lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Customer_lifecycle_management

    The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value-added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross-and upselling ...

  4. Enterprise life cycle - Wikipedia

    en.wikipedia.org/wiki/Enterprise_life_cycle

    The enterprise life cycle is a key concept in enterprise architecture (EA), enterprise engineering [2] and systems engineering. [3] The Enterprise Architecture process is closely related to similar processes, as program management cycle or systems development life cycle, and has similar properties to those found in the product life cycle. [4]

  5. Systems development life cycle - Wikipedia

    en.wikipedia.org/wiki/Systems_development_life_cycle

    A systems development life cycle is composed of distinct work phases that are used by systems engineers and systems developers to deliver information systems.Like anything that is manufactured on an assembly line, an SDLC aims to produce high-quality systems that meet or exceed expectations, based on requirements, by delivering systems within scheduled time frames and cost estimates. [3]

  6. Hayes-Wheelwright matrix - Wikipedia

    en.wikipedia.org/wiki/Hayes-Wheelwright_matrix

    A company's place on the matrix depends on two dimensions – the process structure/process lifecycle and the product structure/product lifecycles. [2] The process structure/process lifecycle is composed of the process choice (job shop, batch, assembly line, and continuous flow) and the process structure (jumbled flow, disconnected line flow, connected line flow and continuous flow). [2]

  7. Lifecycle management - Wikipedia

    en.wikipedia.org/wiki/Lifecycle_management

    Lifecycle management or life-cycle management may refer to: Application lifecycle management in software; Building lifecycle management, the design and construction of buildings; Engineering lifecycle management, a product and software development platform by IBM; Information lifecycle management, in computer data storage

  8. Lead generation - Wikipedia

    en.wikipedia.org/wiki/Lead_generation

    In marketing, lead generation (/ ˈ l iː d /) is the process of creating consumer interest or inquiry into the products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

  9. Product life-cycle management (marketing) - Wikipedia

    en.wikipedia.org/wiki/Product_life-cycle...

    Product life-cycle management (PLM) is the succession of strategies by business management as a product goes through its life-cycle. The conditions in which a product is sold (advertising, saturation) changes over time and must be managed as it moves through its succession of stages.