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The Bobo doll experiment (or experiments) is the collective name for a series of experiments performed by psychologist Albert Bandura to test his social learning theory. Between 1961 and 1963, he studied children's behaviour after watching an adult model act aggressively towards a Bobo doll . [ 1 ]
Albert Bandura most memorably introduced the concept of behavioral modeling in his famous 1961 Bobo doll experiment.In this study, 72 children from ages three to five were divided into groups to watch an adult confederate (the model) interact with an assortment of toys in the experiment room, including an inflated Bobo doll.
Bobo doll experiment identified the importance of observational learning Albert Bandura , who is known for the classic Bobo doll experiment , identified this basic form of learning in 1961. The importance of observational learning lies in helping individuals, especially children, acquire new responses by observing others' behavior.
The Bobo Doll experiment played a significant role in the development of social cognitive theory because it profoundly shaped the development of SCT. In terms of media effects, Bandura found that television violence is often portrayed in a glamorous way, making it more likely to be imitated.
The experiment depends on a particular social approach where the main source of information is the participants' point of view and knowledge. To carry out a social experiment, specialists usually split participants into two groups — active participants (people who take action in particular events) and respondents (people who react to the action).
The study that was presented was about introducing children to a role model that is aggressive, non-aggressive, and a control group that showed no role model. This study is called, "The Bobo Doll Experiment", the experiment influenced the children to act similar to their role model towards the doll itself.
In his experiment he has kids observe adults being exceedingly kind to the bobo dolls, when left in the room with just the kid and the bobo doll, the kids treated it nicely just as the adult did. In contrast that when the kids observed the adults punching and hurting the bobo doll, children did the same when alone with the bobo doll.
Albert Bandura (4 December 1925 – 26 July 2021) was a Canadian-American psychologist and professor of social science in psychology at Stanford University, who contributed to the fields of education and to the fields of psychology, e.g. social cognitive theory, therapy, and personality psychology, and influenced the transition between behaviorism and cognitive psychology.