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The biggest cultural trends that will shape consumer behavior and marketing strategy for 2024 and the next decade.
If you want to learn about the most important cultural trends for 2024 and beyond, read on. 1. The Creator Economy Keeps Growing. One of the fastest-growing cultural trends is the rise of the creator economy. Searches for “creator economy” have grown by 6,400% over 5 years.
For the 2024 Culture Next report, we developed our insights using a couple of approaches. First, we looked at our streaming data to establish a broad snapshot of what—and how—Gen Z streams on Spotify. Second, we talked to Gen Zers all around the world to gain their individual perspectives on how streaming fits into their day-to-day lives.
The T Predictor: What We’ll Be Obsessing Over in 2024. We asked 46 artists, filmmakers, chefs and other creative people to forecast next year’s cultural trends. (Spoiler: We’re all going to ...
As we progress through 2024, it becomes increasingly clear that the social and cultural trends we are witnessing represent more than transient fashions or momentary interests.
In 2024, the prevailing company culture will center around two core values: work ethic and trust. No matter where, when or how you work, today’s reality is that we’re working in a ...
With all the end-of-year cultural prediction articles dropping, we wanted to know what Gen Zs themselves were forecasting for 2024 — both for culture at-large and for their own lives. We polled over 100 Gen Zs to find out how they expect to see culture shape up in the year ahead.
From AI exploration to growing political tensions, here's what HR teams--and company leaders--might need to prepare for next year.
Aggregated People, Culture, and HR Trends for 2024. Top trends and key interrelationships 1. Nature of Work (tie for #1) The workplace is no longer a place, but an ever-evolving concept.
This report uncovers the eight new trends we’ve identified ahead of the start of 2024. Each trend is measured for its cultural impact and durability by our Culture Quotient, which helps brands strategically determine which trends they should adopt based on their business objectives.