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The Advertising Regulatory Council of Nigeria (ARCON), formerly called the Advertising Practitioners Council of Nigeria, is a regulatory body established by the Nigerian Government in 2022. It was formed to regulate and control advertising in Nigeria, replacing the Advertising Practitioners Council of Nigeria Act (APCON) with the Advertising ...
16th–19th centuries. Modern advertising began to take shape with the advent of newspapers and magazines in the 16th and 17th centuries. The very first weekly gazettes appeared in Venice in the early 16th-century. From there, the concept of a weekly publication spread to Italy, Germany and Holland. [18]
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial ...
The contemporary definition of 'marketing' as a process of moving goods from producer to consumer with an emphasis on sales and advertising first appeared in dictionaries in 1897. [8] The term, marketing, is a derivation of the Latin word, mercatus meaning marketplace or merchant. [9]
The second half of the twentieth century was the professional development building era of public relations. Trade associations, PR news magazines, international PR agencies, and academic principles for the profession were established. In the early 2000s, press release services began offering social media press releases.
Website. www.insightpublicis.com. Insight Publicis was founded in 1979 as an advertising agency, operating in Nigeria and West Africa. [1] It is wholly owned by the Troyka Group. [2] The company was affiliated with the Grey Group EMEA for several years and is now a member of the Publicis Group. [3]
Media corruption. Brown envelope journalism in Nigeria is a practice whereby monetary inducement is given to journalists to make them write a positive story or kill a negative story. [1] The name is derived from cash inducements hidden in brown envelopes and given to journalists during press briefings. It is a common practice in Nigeria and ...
The history of Nigeria can be traced to the earliest inhabitants whose remains date from at least 13,000 BC through early civilizations such as the Nok culture which began around 1500 BC. Numerous ancient African civilizations settled in the region that is known today as Nigeria, such as the Kingdom of Nri, [1] the Benin Kingdom, [2] and the ...