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The company started in 1923 as "Bell Auto Parts," named for its location in Bell, California. [2] [3] Roy Richter began working for Bell Auto Parts in 1933. In 1945, he purchased the store for $1,000. [2] Richter produced his first race car helmets in 1954. The "Bell Helmet Company" was established as a division of Bell Auto Parts in 1956. [2]
In 1954, in a garage behind his auto parts store, he began manufacturing his first helmets called the '500'. There went on to have numerous racers to wear his helmets. Many stated after crashes that his helmet saved them from serious injury. Even Evel Knievel stated his Bell helmet helped save his life after his crash at Caesars Palace. His ...
In 1964 the first official US ISDT Team was organized and Bell helmets supplied the team. [19] [self-published source] The helmets that they supplied were blue with 3 white stripes on them. Later Bell became the official helmet supplier for the team and the "Skunk Stripe" was further developed and stuck as the designation of the US ISDE Team.
In order to celebrate with her fans in the city, Bell Racing Helmets and the Indianapolis Motor Speedway teamed up with Swift's team to develop a run of 11 unique helmets inspired by the artist ...
Larson beat Bell at Las Vegas Motor Speedway to claim the first of four spots in Sunday's title-deciding season finale, then Bell won the next week at Homestead-Miami Speedway to take the second slot.
Hirotake Arai's son Michio had spent time in the United States, [2] recognizing a potential market for their helmets (which was dominated by Bell at the time). Arai was approached by New Jersey–based motorsport accessory retailer Roger Weston, [3] [4] [5] who later managed the Arai Helmet Americas division, [6] with a goal to recruit an American racer from the Daytona 200 to wear an Arai helmet.
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