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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon, United States. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$46 billion in its fiscal year 2022.
The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to a death row inmate Gary Gilmore’s last words: "Let's do it." [1] From 1988 to 1998, Nike increased its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion in worldwide sales ...
The "Just Do It" campaign opened up the access point to the brand and made it more ageless, more relevant and more multi-cultural. [5] In 1989, Bedbury's work with the Nike-Women's Fitness Campaign diversified the audience further, "repositioning Nike as a meaningful brand to women".
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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
In Q2, Pershing Square bought a new position in Nike (NYSE: NKE) ... which is the heart of Nike's brand, and accelerating development of new products. ... such as Nike's turnaround plans, and may ...
Commercials, advertising campaigns, slogans, and characters used to promote the Nike brand. Pages in category "Nike, Inc. advertising" The following 11 pages are in this category, out of 11 total.
Nike has been a partner of the NBA since 1992, WNBA since its inception in 1997, and of the NBA G League since the 2017-2018 season. This is the first major announcement from Elliott Hill, a 32 ...