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Liquorland is an Australian liquor store chain. It is one of three liquor brands within the Coles Group, [2] along with the larger discount format First Choice Liquor and more upmarket orientated Vintage Cellars.
First Choice Liquor grew out of the former Quaffers brand, [1] and sits alongside Liquorland and Vintage Cellars, Coles' other liquor brands. [2] The first store was opened in May 2005 at Tooronga Village in Melbourne. [3]
Coles Group Limited is an Australian public company operating several retail chains. ... Coles, Bi-Lo, Liquorland, Vintage Cellars and First Choice Liquor). ...
4-cents-per-litre fuel offer: When a customer spends $30 or more in a single transaction at a Coles, Bi-Lo, Pick'n'Pay or Liquorland, they receive a four-cent discount coupon on their receipt or flybuys account for use at Coles Express service stations. This practice has been criticised by competition law experts who argue that people pay ...
Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands. [1]
In July 2006, Coles Myer CEO John Fletcher announced a strategy to progressively re-brand Bi-Lo, Kmart, First Choice Liquor, Liquorland and Theo's under the Coles banner. Bi-Lo supermarkets were to be re-branded as Coles supermarkets, with others changing to other Coles Group businesses. Coles planned to keep some Bi-Lo lines in its re-branded ...
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