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Old Liquorland logo. Coles Supermarkets established interests with its expansion into liquor in 1981, with the acquisition of Liquorland and Vintage Cellars. [4] [5] In November 2007 Wesfarmers acquired the Coles Group and as a result the separate Coles division was formed, but was again demerged on 21 November 2018.
First Choice Liquor grew out of the former Quaffers brand, [1] and sits alongside Liquorland and Vintage Cellars, Coles' other liquor brands. [2] The first store was opened in May 2005 at Tooronga Village in Melbourne. [3]
Coles Supermarkets Australia Pty Ltd, doing business as Coles, is an Australian supermarket, retail and consumer services chain, headquartered in Melbourne as part of Coles Group. Founded in 1914 in the suburb of Collingwood by Sir George Coles , the company currently operates 846 [ 2 ] supermarkets throughout Australia, including several now ...
Coles Group was previously known as Coles Myer (1986–2006) By the 1980s, Coles primarily operated supermarkets, whilst Myer operated the department store chains Myer and Grace Bros, as well as the Target discount variety store chain in Australia, and fast food restaurant chain Red Rooster (which it acquired in 1981). [8]
Coles is a national supermarket, department store. liquor, fuel and convenience retailer in Australia. As of September 2013, Coles operated 756 full-service supermarkets, 810 liquor outlets, 92 hotels, and 636 fuel and convenience stores. Wesfarmers bought Kmart and Target when they bought Coles. Coles employs more than 105,000 staff. [13]
Vintage Cellars is an Australian liquor chain owned by Coles Group and is positioned at the higher end of the market compared to Liquorland and First Choice Liquor Market, the Coles Group's other liquor brands. [1]
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In July 2006, Coles Myer CEO John Fletcher announced a strategy to progressively re-brand Bi-Lo, Kmart, First Choice Liquor, Liquorland and Theo's under the Coles banner. Bi-Lo supermarkets were to be re-branded as Coles supermarkets, with others changing to other Coles Group businesses. Coles planned to keep some Bi-Lo lines in its re-branded ...
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