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Liquorland is an Australian liquor store chain. It is one of three liquor brands within the Coles Group , [ 2 ] along with the larger discount format First Choice Liquor and more upmarket orientated Vintage Cellars .
First Choice Liquor grew out of the former Quaffers brand, [1] and sits alongside Liquorland and Vintage Cellars, Coles' other liquor brands. [2] The first store was opened in May 2005 at Tooronga Village in Melbourne. [3]
Coles was founded in 1914 by George Coles when he opened what was called the "Coles Variety Store" in Smith Street in the Melbourne suburb of Collingwood. [4] More stores opened and the chain was regarded as the leaders in providing value to Australian shoppers. The building formerly occupied by the original Coles Variety Store is now the ...
Vintage Cellars was established in 1951 by Jack Edwards and Edward Hayward with the first store opening on Gawler Place, Adelaide. [2] As at June 2018 there were 84 Vintage Cellars stores. [3] In September 2024, Coles announced it would begin a pilot program to rebrand some Vintage Cellars stores as Liquorland Cellars. [1] [4]
Coles Radio is the brand name for the in-store radio station heard across all Coles' supermarkets. It is owned and operated in partnership with broadcaster Nova Entertainment and adopts a hot adult contemporary format, featuring a playlist consisting of pop hits from the 80s, 90s, 00s and current hits.
On 29 September 2020, Coles and its Liquorland store opened. The 2,736m² Coles supermarket featured an in-store bakery, large gourmet deli and market-style fresh produce area. [6] On 15 December 2020, a range of retail stores including restaurants opened up in the centre just in time for Christmas. [7] The Snap Fitness gym opened on 22 ...
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