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Burger King is crowdsourcing its next million-dollar idea. On Feb. 5, the fast-food chain announced the Million Dollar Whopper Contest, which asks fans to submit the ingredients in their ideal ...
When the commercials were created, Burger King was suffering due to poor marketing. The new promotion was designed to counter the successful marketing efforts of McDonald's, who were spending an estimated US$80 to 100 million to promote the McDLT (McDonald's Lettuce and Tomato), and of Wendy's, which had found success with its "Where's the beef?" commercials. [1]
Entering the contest, Burger King says, is “as easy as 3-2-1 (million).” All you have to do is visit Burger King’s website or the Burger King app to submit your one of a kind Whopper creation.
In Summer 2006, Burger King launched a commercial stating that its broilers, named 'Earl' on the commercials, won the most valuable employee award. With the Earl logo stamped on the side of the broiler on the commercial, it seems that this name was made up and that their broilers are actually made by Nieco and not named Earl.
A contest being sponsored by Burger King will allow creative customers to truly "have it your way.". In the Million Dollar Whopper Contest, entrants are asked to build their dream burger for the ...
Since it was founded in 1954, international fast food chain Burger King has employed many advertising programs. During the 1970s, its advertisements included a memorable jingle, the inspiration for its current mascot the Burger King and several well-known and parodied slogans, such as Have it your way and It takes two hands to handle a Whopper.
Courtesy of Burger KingHave you ever been hit with inspiration for a genius new concept or flavor combination for Burger King's signature Whopper? If so, your big idea can now win you a million ...
Ugoff is a fictional character, played by actor Daniel Raymont, in a 2004 ad campaign for Burger King directed by Roman Coppola with music composed by Devo singer Mark Mothersbaugh. [1] It was to promote the new "Fire-Grilled Salads" and the paper "Salad Pouch", which was used to keep the chicken and shrimp warm for the salad entrées.