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The Nike Cortez was created by Bill Bowerman and Phil Knight. The men first met in 1957: Bowerman was the track and field coach at the University of Oregon, and Knight competed on Bowerman's team. The two friends became business partners soon after Knight bought the distribution rights of Onitsuka Tiger brand athletic shoes from Japan for the USA.
This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair. [4]
In 2008, Onitsuka Tiger launched a premium series, Nippon Made. [10] In 2009, to celebrate its 60-year anniversary, Onitsuka Tiger launched its history book Made of Japan. [11] In 2015, Onitsuka Tiger partnered with US-based design company Bait to create a Bruce Lee series. [12] In 2017, sales of the brand grew by 20% to 31.9 billion yen. [10]
Bowerman stayed in Eugene, keeping his coaching job at the University of Oregon, while Knight operated the main office from Portland. Bowerman and Knight initially began importing the Onitsuka Tiger running shoes from Japan to sell in the United States. Initially, the partnership was 50-50, but shortly afterwards Bowerman wanted it changed to ...
Microsoft founder Bill Gates is telling his “origin story” in his own words with the memoir Source Code, being released on Feb. 4 "My parents and early friends put me in a position to have a ...
Meghan Markle's refreshed lifestyle brand has a logo with a meaningful symbol.. On Feb. 18, the Duchess of Sussex announced that she was rebranding her lifestyle venture previously known as ...
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