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Product Sans is a contemporary geometric sans-serif typeface created by Google for branding purposes. [2] [3] It replaced the old Google logo on September 1, 2015.As Google's branding was becoming more apparent on a multitude of kinds of devices, Google sought to adapt its design so that its logo could be portrayed in constrained spaces and remain consistent for its users across platforms.
The name resembles the Greek ρούχα (uppercase: ΡΟὙΧΑ), pronounced [ˈru xa], which means 'clothes' in English. The RVCA logo is based on the two chevrons, the V & the A, representing the brand's ethos "The Balance of Opposites" as stated by RVCA founder PM Tenore.
Aesop has a minimalist approach to branding, with their logo being a simple transcription of the brand's name in Optima font. Their brand image is described by social entrepreneur and writer Tony Kearney as the key behind its success who credits Aesop with having crafted one of the most beautiful brand programs in existence. [27]
New Swiss road signs near Lugano use the typeface ASTRA-Frutiger.. Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger.It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71 [6] by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger ...
A design patent is the strongest system of protection, but the most uncommon. It is the only US legal precedent that protects the actual design (the design of the individual shapes of the letters) of the font. [19] The Lucida font family was one group that was formerly protected by design patent. [19]
v. t. e. A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. [2][3][4][5] Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand ...
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