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Lead acquisition is the first, and possibly the most critical potential disconnect in the lead management process. With billions being spent on advertising expenditures, [2] in many cases the value of those expenditures is reduced because relevant information from responses is not collected or distributed.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks [1] and consolidate multi-channel (email, SMS, chatbot, social media) interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. [2]
GYP (Generate Your Projects) – Build automation tool created by Google; superseded by GN which generates files for ninja and other tools; imake – build automation system written for the X Window System; OpenMake Software Meister; Meson – Build automation tool; integrated with GNOME Builder [2]
Drip marketing can be used as a function of the lead generation and qualification process. Specifically, drip marketing constitutes an automated follow-up method that can augment or replace personal lead follow-up, [citation needed] invented in 1992 by Bill Persteiner and Jim Cecil, also known as Action Plans, and first introduced in software called WinSales. [2]
Webflow is a SaaS application that allows designers to build responsive websites with browser-based visual editing software. [3] While designers use the tool, Webflow automatically generates HTML, CSS, and JavaScript. [4] [5] Websites built on Webflow are powered by Amazon Cloudfront and hosted on Fastly. [6]
NationBuilder is a Los Angeles-based technology start-up that develops content management and customer relationship management (CRM) software. Although the company initially targeted political campaigns and nonprofit organizations, it later expanded its marketing efforts to include other people and organizations trying to build an online following, such as artists, musicians and restaurants. [1]
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