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The makeup brand e.l.f. hasn’t been around nearly as long as legacy brands like Maybelline or Revlon, but it’s become a dominant player in space, particularly because its products are ...
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These products are free of harmful ingredients such as sulfates, parabens formaldehyde and more! Check out the slideshow below for our top picks. Related Articles
It has been described as a "clean beauty" brand. [38] According to Yahoo, which reviewed the line, this "approach is evident in the brand offering: a curated edit of makeup and skincare that doesn't overwhelm." [39] Its original offerings included balms, moisturizing cream colors, mascaras, glosses, washes, eye shadow, eye pencils.
CoverGirl's first product line, Clean Makeup, launched in 1961. It was nominated as America's best cosmetic brand. [2] Initially offering only six products, it was advertised as being a "medicated face makeup" as it used Noxzema's medicated ingredients of camphor, menthol, and eucalyptus.
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- 1645 West Lane Avenue, Upper Arlington, OH · Directions · (614) 485-9193
