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David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Perell's book, The Execution Factor: The One Skill that Drives Success, was a USA Today National Best-Selling Book. [18] It debuted at No. 2 on the LA Times' bestseller list. [19] Perell, Kim (2018). The Execution Factor: The One Skill that Drives Success. McGraw Hill Professional. ISBN 978-1-260-12853-6. by McGraw Hill Professional [20] Perell ...
All Marketers Are Liars uses examples from areas such as organic products, the Goodyear Blimp, and Cold Stone to illustrate the power of marketing an authentic story. From the book jacket: "All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1]
The New York Times' 100 Best Books of the 21st Century is a ranked list of the 100 best novels published in the English language since January 1, 2000. Selection criteria
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Vitale has written books on marketing and business including Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words and Buying Trances: A New Psychology of Sales and Marketing. Vitale also wrote The Secret Prayer [13] which was released on May 18, 2015. [14]