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The book covers the basics of marketing strategy, and marketing tactics such as referral marketing, direct mail and email marketing, and Internet marketing. The book was reviewed positively by Small Business Trends and won the organization’s “2016 Small Business Book Award”. [9] [10] In 2016, Singleton co-wrote and co-published SEO for ...
David Aaker; Marty Appel; Edward Bernays; Leonard Berry (professor) Chris Brogan; Leo Burnett; Jack Canfield; Joel Comm; Stephen Covey; Roberto Duailibi; Seth Godin
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Bottom Line, Inc. (formerly Boardroom, Inc.) is an American publisher of books, newsletters and Web articles that provide advice from experts on a wide variety of topics, predominantly health, health care, investing and personal finance but also food and nutrition, taxes and legal matters, career, privacy and security, home improvement, small business, travel, entertainment, automobiles ...
2. In the "To" field, type the name or email address of your contact. 3. In the "Subject" field, type a brief summary of the email. 4. Type your message in the body of the email. 5. Click Send. Want to write your message using the full screen? Click the Expand email icon at the top of the message.
Keep your inbox clutter-free with automated tools. See all emails based on topic (e.g. photos), with contextual bonus features with the new Views functionality. Or, use advanced filters to sort ...
Pages in category "Marketing books" The following 20 pages are in this category, out of 20 total. This list may not reflect recent changes. B. The Big Moo;
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