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Credibility dates back to Aristotle's theory of Rhetoric.Aristotle defines rhetoric as the ability to see what is possibly persuasive in every situation. He divided the means of persuasion into three categories, namely Ethos (the source's credibility), Pathos (the emotional or motivational appeals), and Logos (the logic used to support a claim), which he believed have the capacity to influence ...
"The empirical case study showed that most people find it difficult to assess questions of cognitive authority and media credibility in a general sense, for example, by comparing the overall credibility of newspapers and the Internet. Thus these assessments tend to be situationally sensitive.
Source credibility is "a term commonly used to imply a communicator's positive characteristics that affect the receiver's acceptance of a message." [1] Academic studies of this topic began in the 20th century and were given a special emphasis during World War II, when the US government sought to use propaganda to influence public opinion in support of the war effort.
Sources of information are commonly categorized as primary, secondary, or tertiary sources.In brief, a primary source is one close to the event with firsthand knowledge (for example, an eyewitness); a secondary source is at least one step removed (for example, a book about an event written by someone not involved in it); and a tertiary source is an encyclopaedia or textbook that provides a ...
Rhetorical study has broadened in scope, and is especially used by the fields of marketing, politics, and literature. Another area of rhetoric is the study of cultural rhetorics, which is the communication that occurs between cultures and the study of the way members of a culture communicate with each other. [ 36 ]
A genre of arts criticism, literary criticism or literary studies is the study, evaluation, and interpretation of literature.Modern literary criticism is often influenced by literary theory, which is the philosophical analysis of literature's goals and methods.
In their study, Experts vs. Online Consumers: A Comparative Credibility Study of Health and Finance Web Sites, fifteen health and finance experts were asked to assess the credibility of the same industry-specific sites as those reviewed by the Stanford PTL consumers. The Sliced Bread Design study revealed that health and finance experts were ...
Historical criticism (also known as the historical-critical method (HCM) or higher criticism, [1] in contrast to lower criticism or textual criticism [2]) is a branch of criticism that investigates the origins of ancient texts to understand "the world behind the text" [3] and emphasizes a process that "delays any assessment of scripture's truth and relevance until after the act of ...