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  2. Advertising slogan - Wikipedia

    en.wikipedia.org/wiki/Advertising_slogan

    Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.

  3. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is implemented to attract new customers, hold present customers, counteract competition, and take advantage of opportunities that are revealed by market research. It is made up of activities, both outside and inside activities, to enhance company sales.

  4. Customer to customer - Wikipedia

    en.wikipedia.org/wiki/Customer_to_customer

    An example of an internet classified company is Craigslist. Craigslist utilizes the internet to attract a wide customer and buyer base which employs the website to list and sell items. Since the customer to customer marketing strategy is strongly focused on serving the customer, the business model of Craigslist is simple: serve the customer first.

  5. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    This section describes how you will price your product or services to attract customers and make a profit. Marketing strategies and roadmap. This component outlines your marketing plan, strategies ...

  6. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Marketing automation is the process by which software is used to automate conventional marketing processes. [18] Marketing automation helps companies segment customers, launch multichannel marketing campaigns, and provide personalized information for customers., [18] based on their specific activities. In this way, users' activity (or lack ...

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    [citation needed] These signs can be images, words, fonts, colors, or slogans. The underlying level is made up of hidden meanings. The combination of images, words, colors, and slogans must be interpreted by the audience or consumer. [157] The "key to advertising analysis" is the signifier and the signified.

  8. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    Marketing and Marketing Concepts are directly related. Given the centrality of customer needs, and wants in marketing, a rich understanding of these concepts is essential: [27] Needs: Something necessary for people to live a healthy, stable and safe life. When needs remain unfulfilled, there is a clear adverse outcome: a dysfunction or death.

  9. Brand language - Wikipedia

    en.wikipedia.org/wiki/Brand_language

    Brand language is used in marketing to help consumers connect specific words or ideas to specific companies or products. [1] When developing a brand language, word choice and tone are the two fundamental components. Word choice is the vocabulary that is used in the marketing or advertising, while tone refers to the attitude of the advertisement.

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