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The Bethesda Theatre, constructed in 1938, is a historic Streamline Moderne movie theater located at 7719 Wisconsin Avenue , Bethesda, Maryland, United States. It is a multi-level building composed of rectangular blocks: an auditorium block and a lower street-front lobby and entrance block, including shops.
Concession stands were not originally operated by the movie theaters, and food was often sold by people attending the film or by vendors outside of the theater. [1]Movie theaters were at first hostile to food being brought into their facilities, but during the Great Depression, theaters added concession stands as a way to increase revenue in the economically stagnant times. [1]
Soon after opening, the original downtown theater began offering occasional unique programming such as silent movies scored by local bands playing live accompaniment, food-themed films such as Like Water for Chocolate served with a dinner matching the meals shown on screen, and retrospectives of various directors and stars.
Food and drink items are brought to moviegoers by servers trained not to disrupt the movie experience. The theater chain recently made news for exploring a sale. Several Hollywood studios were ...
Dubbed the “Gladiator II Popcorn AR-ena Bucket,” the Cinemark exclusive is being sold (sans popcorn) for $22.99. Comparable buckets typically cost $24.99 to $30 or more, depending on the theater.
In 2023, AMC Theatres’ food and beverage business totaled $1.67 billion in revenue, financial filings show. (By comparison, that’s more than the annual revenue of restaurant chains like BJ’s ...
The concessions for buying snacks and drinks often represent the theater's primary source of profit (snacks make up 20% of revenue but 40% of profits in the United States theaters, with a box of popcorn generating a profit of 85%) [10] [11] since most of the ticket revenue goes to the film distributor (and onward to the movie studio).
Concessions are a major part of a movie theater’s business. For Cinemark’s most recent reported quarter, concession revenue climbed to $243 million, while admissions revenue was $322.2 million.
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