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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
As a result, SBC Yellow Pages was renamed AT&T Yellow Pages, and the Illinois edition was renamed "AT&T Yellow Pages Published by R. H. Donnelley". SBC Advertising, L.P. was renamed AT&T Advertising, L.P. AT&T directory publishing companies began doing business as either AT&T Yellow Pages (in reference to being a directory publisher) or AT&T ...
The Yellow Pages product was the brain child of the co-owner brothers of the company, Peter and John Richards. Many RBOCS (Regional Bell Operating Companies) would follow. Banana Pages eventually became YPI (Yellow Pages on the Internet, Inc) which was sold to InfoSpace.com and became their Yellow Pages offering to cobrands.
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
The Local Search Association, known in the industry as the LSA, is the regulating body of the United States' yellow pages industry.. Founded in 1975 as the National Yellow Pages Service Association (NYPSA), and later the Yellow Pages Association (YPA), the LSA is the largest trade organization of a print and digital media industry valued at more than $31 billion worldwide.
A "white pages" telephone directory. A telephone directory, commonly called a telephone book, telephone address book, phonebook, or the white and yellow pages, is a listing of telephone subscribers in a geographical area or subscribers to services provided by the organization that publishes the directory. Its purpose is to allow the telephone ...
It was renamed in 2006 to the current AT&T Advertising, L.P. Pacific Bell Directory still exists today to serve as the directory publisher of the AT&T Real Yellow Pages for Pacific Bell and Nevada Bell customers. In 2012, Pacific Bell Directory was spun off as part of the AT&T-Cerberus joint venture YP Holdings.