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The Fisher Price Little People logo used beginning in mid-2007. From left to right: Eddie, Sonya Lee, Michael. Little People is a toy brand for children ages 6–36 months and to ages 3 and up, originally produced by Fisher-Price, Inc. in the 1960s as the Play Family People. The current product line consists of playsets, mini-sets and ...
At the time of its introduction at the 1998 Toy Fair, [2] the Imaginext System included only two themed worlds: medieval and city venues. The original medieval line attempted to capture the action of battle with its fortresses, dungeons, knights, wizards, and dragons and featured the Battle Castle play set as well as several knight and wizard action figures sold separately. [3]
Fisher-Price was founded in 1930 during the Great Depression by Herman Fisher, Irving Price, Price's illustrator-artist wife Margaret Evans Price and Helen Schelle. [2] [3] Fisher worked previously in manufacturing, selling and advertising games for a company in Churchville, New York. [4]
Rescue Heroes are a line of action figures targeted towards preschool-age children, released by Fisher-Price.The line was first introduced in 1997, depicting various rescue personnel, such as firefighters, police officers, and construction workers, which included interchangeable tool packs that attached to the back of figures and featured various electronic or mechanical gimmicks.
Construx is a brand of plastic building toys introduced by Fisher-Price in 1983. Unlike other building toys such as Lego, Construx feature beam-like pieces of varying lengths that snapped on to cubical connector knots in order to build large shapes. These are relatively secure even though no nuts or bolts were used.
In 1981, at the height of Roberts's success, he was approached by Atlanta designer and licensing agent, Roger L. Schlaifer [4] [2] about licensing The Little People. As Fisher-Price owned the name "Little People", the name was changed to "Cabbage Patch Kids." His goal was to build the first and largest mass-market children's brand in history.
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