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However, an equals sign, a number 8, a capital letter B or a capital letter X are also used to indicate normal eyes, widened eyes, those with glasses or those with crinkled eyes, respectively. Symbols for the mouth vary, e.g. ")" for a smiley face or "(" for a sad face. One can also add a "}" after the mouth character to indicate a beard.
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In the latter half of the 20th century, the face now known as a smiley has evolved into a well-known symbol recognizable for its yellow and black features. The first known combination of yellow and black was used for a smiling face was in late 1962, when New York City radio station WMCA released a yellow sweatshirt as part of a marketing campaign.
This is an accepted version of this page This is the latest accepted revision, reviewed on 18 January 2025. Pictorial representation of a facial expression using punctuation marks, numbers and letters Not to be confused with Emoji, Sticker (messaging), or Enotikon. "O.O" redirects here. For other uses, see O.O (song) and OO (disambiguation). This article contains Unicode emoticons or emojis ...
The logo with the new smiley and subsequent good news segment were first used in the newspaper on January 1, 1972, and was accompanied with the slogan, "Take The Time To Smile." [ 16 ] According to recent publications from France-Soir , the new "good news" section was a huge success and caused other European-based newspapers to follow the trend.