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Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
Rihanna made history in 2019 when she went into business with LVMH Moët Hennessy Louis Vuitton, marking the first time a Black woman was at the head of a brand under the conglomerate and the ...
The R&B singer and LVMH launched the Fenty fashion brand in May 2019, only the second time the French group had set a label up from scratch as it looked to tap soaring demand for luxury celebrity ...
The initial news of Fenty Hair came just weeks after the announcement that Rihanna's Fenty fashion line with LVMH would be shutting down. ... The best sales to shop today: You can still save big ...
Rihanna is on fire!. The singer posted a video to her Savage X Fenty Instagram on Nov. 14, modeling the brand's new Lavish Lace lingerie.. She posed in an all-yellow ensemble, including a matching ...
Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [ 6 ] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York , which was open the first two days the brand launched. [ 7 ]
Fenty Beauty was named to Time magazine's list of the 25 best inventions of 2017, [83] alongside NASA's Martian spacecraft InSight, [84] Apple's iPhone X, [85] Nike's Pro Hijab, [86] and the Tesla Model 3. [87] Time cited Fenty Beauty's 40-shade range of foundations that quickly sold out. [65]
Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer , ... Rihanna Teases the Return of Savage x Fenty Fashion Show: ...