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Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. This is as opposed to brand extension which is a new product in a totally different product category. Line extension occurs when the company lengthens its ...
The dye itself can be directly absorbed through the skin and into the bloodstream. [14] The stratum corneum (the outermost layer of skin also called the “horny layer”) contains a “lipid domain” that allows the dye to pool and provide opportunity to diffuse into the body. [14] Some hair dyes can also irritate the skin with prolonged ...
From the line extension to brand extension, however, there are many different types of extension such as "brand alliance", [12] co-branding [13] [14] or "brand franchise extension". [15] Tauber (1988) suggests seven strategies to identify extension cases such as product with parent brand's benefit, same product with different price or quality, etc.
Fabric. Fabric treatments are processes that make fabric softer, or water resistant, or enhance dye penetration after they are woven. [1] Fabric treatments get applied when the textile itself cannot add other properties. [2] Treatments include, scrim, foam lamination, fabric protector or stain repellent, anti microbial and flame retardant. [2]
In textile processing, stripping is a color removal technique employed to partially or eliminate color from dyed textile materials. Textile dyeing industries often face challenges like uneven or flawed dyeing and the appearance of color patches on the fabric's surface during the dyeing process and subsequent textile material processing stages.
The jet dyeing machine use a low specific liquor ratio ranging from 1:5 to 1:15. The process involves making the fabric into a loop. This is done by sewing the ends together. The fabric is then moved slowly through the autoclave located inside the dye vat. The fabric is immersed in the dye solution which fills the vat.
Dylon's machine fabric dye and hand dye both contain reactive azo dyes, triphenylmethane dyes, sodium carbonate and sodium chloride. The reactive groups are either pyrimidine or vinylsulphone. Machine Fabric Dye comes in 32 colours, Hand Dye in 21 colours. [3]
Tie-dye is a term used to describe a number of resist dyeing techniques and the resulting dyed products of these processes. The process of tie-dye typically consists of folding, twisting, pleating, or crumpling fabric or a garment, before binding with string or rubber bands, followed by the application of dye or dyes. [1]