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Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice .
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
Limited Too has officially relaunched, more than 15 years after it closed in 2008. Design manager Petra Kennedy discusses the relaunch, reaching tweens and more. Limited Too returns after a 15 ...
Limited Too was beloved for its colorful designs and glittery accessories. Bluestar Alliance bought the name of the '90s brand for girls and tweens, according to Lisa Fuckenscher at The New York Post.
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls' fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
In 1980, Limited founded Limited Express, later known simply as Express. [8] The 1990s included the initial development of the Limited Too (which was renamed Justice in 2008), [9] Bath & Body Works, Structure, and Victoria's Secret Beauty. [8] Galyan's, a sporting goods store, was also purchased.
Along with the open letter, the brand launched a new Instagram account, LTD 2.0, for the adult line. While millennial fans will have to wait until spring 2025 for the full adult line, Limited Too ...
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