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Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc.). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice .
Limited Too has officially relaunched, more than 15 years after it closed in 2008. Design manager Petra Kennedy discusses the relaunch, reaching tweens and more. Limited Too returns after a 15 ...
It was owned by the same company as Limited Too—Tween Brands, Inc., formerly known as Limited Too, Inc. and Too, Inc. In 2008, Tween Brands announced that it would discontinue Limited Too.
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Limited Too, the iconic tween clothing brand, announced it would be relaunching in July, sending millennials into a frenzy of nostalgia for the early 2000s fashion staple.
Limited Too changed its name to Tween Brands in 2008, and the company had almost completely converted its remaining Limited Too stores to Justice stores at the time of the Ascena acquisition. In 2012, Ascena Retail Group acquired Charming Shoppes , which was the parent holding company for Lane Bryant, Cacique and Catherines Plus, for $900 million.
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