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2. Customer experience - Wikipedia

   en.wikipedia.org/wiki/Customer_experience

   Customer journey mapping is a design tool used to track customers' movements through different touchpoints with the business in question. It maps out the first encounters people may have with the brand and shows the different routes people can take through the different channels or marketing (e.g. online, television, magazine, newspaper).

3. Chip Bell - Wikipedia

   en.wikipedia.org/wiki/Chip_Bell

   Customer forensics, Customer journey mapping [1] [2] Service innovation: Chip R. Bell is an American author and consultant in customer loyalty and service innovation ...

4. User journey - Wikipedia

   en.wikipedia.org/wiki/User_journey

   Wikipedia Mobile User Journey map. A user journey is the experiences a person has when interacting with something, typically software.This idea is generally used by those involved with user experience design, web design, user-centered design, or anyone else focusing on how users interact with software experiences.

5. Conceptual metaphor - Wikipedia

   en.wikipedia.org/wiki/Conceptual_metaphor

   Source domain: the conceptual domain from which we draw metaphorical expressions (e.g., love is a journey). Target domain: the conceptual domain that we try to understand (e.g., love is a journey). A mapping is the way in which a source domain tracks onto and describes aspects of the target domain. Mappings describe the mental organization of ...

6. User story - Wikipedia

   en.wikipedia.org/wiki/User_story

   In software development and product management, a user story is an informal, natural language description of features of a software system. They are written from the perspective of an end user or user of a system, and may be recorded on index cards, Post-it notes, or digitally in specific management software. [1]

7. Journey planner - Wikipedia

   en.wikipedia.org/wiki/Journey_Planner

   A journey planner, trip planner, or route planner is a specialized search engine used to find an optimal means of travelling between two or more given locations, sometimes using more than one transport mode. [1] [2] Searches may be optimized on different criteria, for example fastest, shortest, fewest changes, cheapest. [3]

8. Method of loci - Wikipedia

   en.wikipedia.org/wiki/Method_of_loci

   The method of loci is also known as the memory journey, memory palace, journey method, memory spaces, or mind palace technique. This method is a mnemonic device adopted in ancient Roman and Greek rhetorical treatises (in the anonymous Rhetorica ad Herennium , Cicero 's De Oratore , and Quintilian 's Institutio Oratoria ).

9. Wardley map - Wikipedia

   en.wikipedia.org/wiki/Wardley_map

   A Wardley map is a map for business strategy. [1] Components are positioned within a value chain and anchored by the user need, with movement described by an evolution axis. [ 2 ] Wardley maps are named after Simon Wardley who created the technique at Fotango in 2005 having created the evolutionary framing the previous year.