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List of international law journals; List of international relations journals; List of law journals. List of law reviews in the United States; List of linguistics journals; List of literary magazines; List of logic journals; List of materials science journals; List of mathematics education journals; List of mathematics journals
Journal of Creative Communications; Journal of Marketing; Journal of Marketing Management; Journal of Marketing Research; Journal of Marketing Theory and Practice; Journal of Nonprofit & Public Sector Marketing; Journal of Personal Selling & Sales Management; Journal of Place Management and Development; Journal of Public Policy & Marketing
In particular, the 7 Cs inclusion of consumers in the marketing mix is criticized, since they are a target of marketing, while the other elements of the marketing mix are tactics. The 7 Cs also include numerous strategies for product development, distribution, and pricing, while assuming that consumers want two-way communications with companies.
This is an incomplete list of trade magazines (or trade journals) which are notable. This literature-related list is incomplete ; you can help by adding missing items . ( October 2021 )
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
Consider adding a topic to this template: there are already 1,859 articles in the main category, and specifying|topic= will aid in categorization. Do not translate text that appears unreliable or low-quality. If possible, verify the text with references provided in the foreign-language article.
This is a list of open-access journals by field. The list contains notable journals which have a policy of full open access. It does not include delayed open access journals, hybrid open access journals, or related collections or indexing services. True open-access journals can be split into two categories:
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...